Cookie policy
What cookies are
Cookies are small files a website stores in your browser; browser storage works similarly. Essential storage keeps the site working; everything else only with your consent.
Essential
Google Tag Manager sets no cookies itself. It loads analytics and marketing tools only after you consent.
No consent needed.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| eden_consent (local storage) | EDEN koupelny | stores your cookie choice | 12 months |
| eden_lead (session storage) | EDEN koupelny | marks a sent request for the thank-you page | until the tab is closed |
Analytics
Only with consent. Data is kept for 14 months; data sharing and Google signals are off.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga, _ga_* | Google (Analytics 4) | distinguishes visitors and sessions for visitor statistics | 2 years |
| _clck | Microsoft Clarity | recognises a returning visitor for session recordings and heatmaps | 1 year |
| _clsk | Microsoft Clarity | groups page views into one session | 1 day |
| CLID, MUID (clarity.ms, bing.com) | Microsoft | Clarity identifiers on Microsoft domains (third-party cookies) | 1 year |
| Ahrefs Web Analytics | Ahrefs | aggregated visitor statistics; no cookies or persistent identifiers | – |
Marketing
Only with consent. Used to measure advertising and to show ads to people who have visited the website.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _gcl_au, _gcl_aw | Google Ads | ad conversion measurement; links an ad click to an enquiry | 90 days |
| udid, sid | Seznam.cz (Sklik) | conversion measurement and retargeting | 30 days |
This list matches the tools we fire through Google Tag Manager only after your consent. If we add or remove a tool, we will update the table.